Circulation & Readership

Monday to Saturday

CIRCULATION

2,291,722

READERSHIP

5,285,000

MARKET SHARE

Daily Mail circulation share amongst national daily newspapers has risen to its highest point illustrating how the Daily Mail has outperformed the entire national press market.

July-Dec 2001	July-Dec 2002	July-Dec 2003	July-Dec 2004	July-Dec 2005	July-Dec 2006	July-Dec 2007
20.48	19.82	20.71	20.91	21.03	21.65	21.95

AGE BREAKDOWN

15-24	403,000	8%
25-34	393,000	7%
35-44	659,000	12%
45-54	902,000	17%
55-64	1,200,000	23%
65+	1,728,000	33%

MALE/FEMALE
READERSHIP SPLIT

Female	2,795,000	53%
Male	2,490,000	47%

ISBA REGION READERSHIP

ISBA Region	Readership
Border	51,000
Central Scotland	243,000
East	457,000
London	1,198,000
Midlands	815,000
North-East	221,000
North Scotland	74,000
North-West	620,000
South	669,000
South-West	168,000
Wales - West - Meridian West	406,000
Yorkshire	363,000

Saturday

CIRCULATION

3,072,805

READERSHIP

6,272,000

AGE BREAKDOWN

15-24	517,000	8%
25-34	474,000	8%
35-44	778,000	12%
45-54	1,064,000	17%
55-64	1,398,000	22%
65+	2,041,000	33%

MALE/FEMALE
READERSHIP SPLIT

Female	2,330,000	53%
Male	2,972,000	47%

ISBA REGION READERSHIP

ISBA Region	Readership
Border	54,000
Central Scotland	279,000
East	531,000
London	1,305,000
Midlands	962,000
North-East	306,000
North Scotland	95,000
North-West	812,000
South	744,000
South-West	245,000
Wales - West - Meridian West	491,000
Yorkshire	450,000

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