Circulation & Readership

Monday to Saturday

CIRCULATION

2,291,722

READERSHIP

5,285,000

MARKET SHARE

Daily Mail circulation share amongst national daily newspapers has risen to its highest point illustrating how the Daily Mail has outperformed the entire national press market.

July-Dec 2001	July-Dec 2002	July-Dec 2003	July-Dec 2004	July-Dec 2005	July-Dec 2006	July-Dec 2007
20.48	19.82	20.71	20.91	21.03	21.65	21.95

AGE BREAKDOWN

15-24	403,000	8%
25-34	393,000	7%
35-44	659,000	12%
45-54	902,000	17%
55-64	1,200,000	23%
65+	1,728,000	33%

MALE/FEMALE
READERSHIP SPLIT

Female	2,795,000	53%
Male	2,490,000	47%

ISBA REGION READERSHIP

ISBA Region	Readership
Border	51,000
Central Scotland	243,000
East	457,000
London	1,198,000
Midlands	815,000
North-East	221,000
North Scotland	74,000
North-West	620,000
South	669,000
South-West	168,000
Wales - West - Meridian West	406,000
Yorkshire	363,000

Saturday

CIRCULATION

3,072,805

READERSHIP

6,272,000

AGE BREAKDOWN

15-24	517,000	8%
25-34	474,000	8%
35-44	778,000	12%
45-54	1,064,000	17%
55-64	1,398,000	22%
65+	2,041,000	33%

MALE/FEMALE
READERSHIP SPLIT

Female	2,330,000	53%
Male	2,972,000	47%

ISBA REGION READERSHIP

ISBA Region	Readership
Border	54,000
Central Scotland	279,000
East	531,000
London	1,305,000
Midlands	962,000
North-East	306,000
North Scotland	95,000
North-West	812,000
South	744,000
South-West	245,000
Wales - West - Meridian West	491,000
Yorkshire	450,000

Sunday

CIRCULATION

2,241,637

READERSHIP

5,772,000

MARKET SHARE

Jan-Jun 2001	Jan-Jun 2002	Jan-Jun 2003	Jan-Jun 2004	Jan-Jun 2005	Jan-Jun 2006	Jan-Jun 2007	Jan-Jun 2008
17.24	17.5	17.58	17.77	18.26	18.94	19.73	20.13

AGE BREAKDOWN

15-24	575,000	10%
25-34	504,000	9%
35-44	967,000	17%
45-54	1,097,000	19%
55-64	1,225,000	21%
65+	1,403,000	24%

MALE/FEMALE
READERSHIP SPLIT

Female	2,929,000	51%
Male	2,843,000	49%

ISBA REGION READERSHIP

ISBA Region	Readership
Border	44,000
Central Scotland	175,000
East	533,000
London	1,293,000
Midlands	879,000
North-East	296,000
North Scotland	64,000
North-West	692,000
South	675,000
South-West	171,000
Wales - West - Meridian West	492,000
Yorkshire	460,000

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