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Homes & Gardens
More readers, more response
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More readers…
The Daily Mail is one of the largest selling newspapers in the UK. Every Saturday, 6.3 million adults read the Daily Mail. This is more than the combined readership of The Daily Telegraph, Daily Express and The Times.An interested and affluent audience
Many Daily Mail readers own their homes and 91% have a garden to call their own. They are willing to invest in both. In the last 12 months, Daily Mail readers have spent £117 million on garden equipment and furniture, more than double the Daily Telegraph. Additionally, close to one-third of our readers plan to spend £500 or more on home improvements within the next six months.Unique and hard to reach
Daily Mail readers are as brand loyal as they are hard to reach. In fact, the large majority of our readers cannot be targeted through any other national daily newspaper. That’s because 4.5 million choose to exclusively read the Daily Mail each Saturday.Our editorial marketplace
Our Homes & Gardens section is an editorially supported classified marketplace. Our readers respond to this section in droves, with 2 million stating that they are always on the look out for ways to improve their homes and over 600,000 having bought a related product as a direct result of an advertisement. This is more than any national daily and any other gardening related magazine.Reaching your target audience
From plants to picnicware, garden tools to outdoor toys, our readers spend considerable time and money creating and maintaining their perfect home. To find out how you can make the most of this audience, choose from our selection of media packs.
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Homes Media Pack |
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Gardening Media Pack |
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Savings & Investments Media Pack |
Download our comprehensive guide to Daily Mail readers as compared to other national newspapers.
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Please click on the relevant Media Pack to find out why our readers are perfect for your advertising.
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Source: NRS January - June 2008. TGI January - December 2007. NMR January - December 2007.