Mail Order

More readers, more response

The most effective choice for your classified advertising

More readers…

The Daily Mail is one of the largest selling newspapers in the UK. From Monday to Saturday, 5.34 million adults read the Daily Mail. Every Saturday, this increases to 6.3 million readers. That’s more than the combined readership of The Daily Telegraph, Daily Express and The Times.

Market leader in mail order

That’s because we publish more mail order related advertising than any other national newspaper. In 2007, out of all the daily press, 63% of the total annual advertisement spend was invested in the Daily Mail.

First choice for advertisers

There is good reason why the top ten mail order advertisers spend more in the Daily Mail than in any other national newspaper - they know we deliver a higher return on investment. That’s because the Daily Mail attracts more readers who respond to print advertising, appeals or promotions than any other national quality or mid-market newspaper.

A targeted and affluent audience

The Daily Mail offers a strong and relevant readership, with more than 2.5 million adults who have purchased by mail order in the last year. Not only are they avid consumers across mail order and catalogues, they are the economic backbone of our country. Collectively, Daily Mail readers are more affluent than the readers of any other quality or mid-market newspaper.

Unique and hard to reach

Daily Mail readers are as brand loyal as they are hard to reach. In fact, the large majority of our readers cannot be targeted through any other national daily newspaper. That’s because 3.7 million choose to exclusively read the Daily Mail, rising to 4.5 million each Saturday.

Reaching your target audience

 

Purchasing an array of mail order must-haves, regionally and nationally, the range of products and services consumed by Daily Mail readers reflects the broad range of people who read it. To find out how you can make the most of this audience, choose from our selection of media packs.

	Mail Order Media Pack
	Savings & Investments Media Pack

 

Download our comprehensive guide to Daily Mail readers as compared to other national newspapers.

 

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Source: NRS January - June 2008. TGI January - December 2007. NMR January - December 2007.