Motors

More readers, more response

The most effective choice for your classified advertising

An interested and affluent audience

That’s because our readers collectively drive over 9 million cars and close to one in four live in a two-car home. Daily Mail readers also spent an average of £8,800 on their last car; a figure that equates to 13% more than what the average UK adult spends.

An unrivalled number of buyers

Daily Mail readers have an avid interest in cars and purchase vehicles by the millions. Of the 5.5 million car owners who read the Daily Mail, more than one third have recently bought a new car. An additional 750,000 of our readers intend to buy a car in the next twelve months. These figures are significantly more than the readers of any other national quality or mid-market national newspaper.

Regional advertising on a national level

The Daily Mail is able to offer the exclusive opportunity of targeting specific advertisements across different regions of the UK. Allowing you to conveniently target more car buyers where you are located, copy splits are a cost effective way of reaching a national readership at a local level. Please click here to see how this can seriously increase your return on investment.

Unique and hard to reach

Daily Mail readers are as brand loyal as they are hard to reach. The large majority of our readers cannot be targeted through any other national daily newspaper. That’s because 4.5 million choose to exclusively read the Daily Mail each Saturday.

Reaching your target audience

New or used, from Mini to Mercedes-Benz, the range of cars our readers have bought or wish to buy reflects the broad range of people who read the Daily Mail. To find out how you can reach this audience, choose from our selection of media packs.