Overseas Travel
More readers, more response
The most effective choice for your classified advertising
More readers…
The Daily Mail is one of the most popular newspapers in the UK with 6.3 million readers every Saturday. To put this into context, this is 102,000 more than the readership of the Daily Telegraph, Daily Express and The Times combined!
Market leaders for Overseas Travel
In the last 12 months, the Daily Mail has carried more travel advertising than any other national newspaper. We’ve
generated responses to classified advertisements that surpass client expectations time and again. To read more of
our client feedback or to post your own comments, please
click here.
Prolific holiday takers!
In the past year alone, Daily Mail readers have spent £4.2 billion on overseas travel, more than the readers of any
other national daily newspaper.
A unique and hard to reach audience
Daily Mail readers are hard to reach through any other national newspaper. That's because 4.5 million of our readers read no other national Saturday newspaper.
We attract more of the UK’s ‘Superconsumers’
61% of Daily Mail readers are MidBritons, a vital audience that spends over £11 billion annually on travel. As the
economic backbone of the country, they take a wealth of holidays, stay longer and spend more. They also admit to
being influenced by advertisements. Most importantly, our readers do not hesitate to talk to their family/friends about
companies they like and dislike! No other national press brand captures this market place so effectively.
More added value
Throughout the year, Daily Mail Classified publishes special editorially supported features for added value and
exposure to your classified advertisement. And through
TravelMail.co.uk, the Daily Mail can offer a targeted online
solution as part of your print package.
Reaching your target audience
Whether you’re offering luxury cruises, tailor-made vacations, short European jaunts or more, choose from our
selection of media packs based on the travel packages you offer.
Features
To access our special features section, find out our schedule for the forthcoming months and flick through previous
features, please click here. If you do not have a password ask your contact at the Daily Mail or click here, fill in our form
and we will send you your password
Testimonials
To read more of our client feedback or to post your own comments, please click here.
Source: NRS January - June 2008. TGI January - December 2007. NMR January - December 2007.