Mortgages & Loans

More readers, more response

The most effective choice for your classified advertising

A targeted audience for mortgages

The Daily Mail attracts a targeted readership of 4.5 million homeowners. Additionally, the number of readers who are first time buyers or own a second residence is unrivalled by any other national quality or mid-market daily newspaper. Furthermore, more Daily Mail readers are looking to move house in the next six months than the combined readership of The Times and The Daily Telegraph.

An ideal audience for loans

Daily Mail readership is made up of financially astute readers. The majority of our readers have good credit histories, the ability to repay debt and substantial equity in their homes. With an extensive portfolio of financial products, they like to be kept up to date with the financial world. This readership makes for a desirable market for loans as many readers state that they are in control of their finances*.

A responsive audience

Our readers state that they take an avid interest in the financial pages of the Daily Mail. They consistently demonstrate their loyalty and trust to the Daily Mail by saving and passing on relevant finance related articles, and acting on the advice provided.

Unique and hard to reach

Daily Mail readers are as brand loyal as they are hard to reach. In fact, the large majority of our readers cannot be targeted through any other newspaper. That’s because 3.7 million choose to exclusively read the Daily Mail each week, increasing to 4.5 million each Saturday.