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Daily Mail

The Daily Mail is the second highest circulating daily newspaper in the UK and the 14th largest newspaper in the world. Weekly, we circulate 2.3 million copies a day and are read by 5.3 million readers. Circulation on a Saturday peaks at 3 million, with a readership of over 6.2 million.

 

However, it’s not just a quantity of readers that the Daily Mail delivers, it is quality as well. We have set ourselves apart as a family paper with flair, delivering a strong female readership. We keep our readers coming back for more with our award-winning editorial style, outstanding reporting, often copied but never replicated design and high print quality.

 

Our efforts have paid off time and time again. Not only do we consistently outperform, we are one of the only national newspapers to increase our circulation over the last decade.

 

Every day of the week, we pride ourselves on offering more. Not just for our readers, but for our advertisers as well.

 

Monday - Lifestyle

Our Lifestyle section is a good reason to love Mondays. As a contemporary magazine format in a newspaper environment, Lifestyle offers a brilliant read for men and women alike. What’s more, it’s easily digestible, offering bite-sized must-read features on fashion, beauty, style and shopping. For the past four years, Lifestyle has become a section that the Daily Mail and its readers simply can’t live without.

 

Tuesday - Good Health

Every Tuesday our readers turn to Good Health as the pre-eminent source of health advice and editorial across the latest health issues. As the most respected health section on the market today, Good Health is written by experts who understand all aspects of healthcare. As easy to read as it is essential, Good Health serves as the reference diary for both doctors and patients who want to be kept up to date on the fast changing healthcare market.

 

Wednesday - Money Mail

As the longest running Personal Finance section, Money Mail has provided sound financial advice to our readers spanning all income ranges and across all walks of life for over 35 years. Gaining a loyal readership as a result of its campaigning stance for consumers’ rights, responsive readers consistently turn to our incisive news, expert advice and in-depth editorial on wide ranging topics such as Savings & Investments, Mortgages, Taxation, and Pensions & Insurance. Our trusted regular features include Fund Watch, Stock Watch and Small Business Focus. Add to this our diverse range of expanded features, and it’s no surprise that Money Mail remains the authoritative Personal Finance section.

 

Thursday - Femail

Femail is the essential read for our female audience seeking the latest in fashion, style and beauty. And that’s not all. This section speaks volumes about what matters to women most. From real life dramas to diet tips, ways to be pampered and personality profiles, we’ve developed a loyal readership base among women who know what they want, are willing to invest in it, and dare not miss their weekly issue.

 

Friday - It's Friday!

‘It’s Friday!’ is worthy of the exclamation point in its title. After all, in a competitive market that is constantly hyping all that our country has to offer, ‘It’s Friday!’ remains Britain's brightest guide to the weekend. Each week we highlight theatre, culture, arts and entertainment. With Baz Bamigboye and his own brand of hot gossip, Christopher Tookey on this week's new film releases and Adrian Thrills illuminating the concert, rock and pop scene with gig guides and album releases – ‘It's Friday!’ offers something for everyone, each and every week.

 

Saturday - TravelMail

No matter where in the world you want to go, TravelMail will help you get there. This weekly travel section covers up to 19 pages of the most interesting, informative holiday and travel news written by our expert team. From cruising to cycling, family holidays to romantic getaways, at home and around the world, we’ve got it covered. Readers turn to our TravelMail section, not only for inspiration but also for invaluable travel facts, recommendations and practical advice.

 

Saturday - Weekend Magazine

Readers may first turn to Weekend for its comprehensive television pages, but they stay for much more. Our Saturday package includes everything a reader needs on a lazy Saturday morning. Around the house or around the country, our readers digest the latest news on personalities, cooking, gardening, and leisure activities. With our readership increasing dramatically on Saturday, it’s certain that Weekend has proven its worth to readers and advertisers alike.

 

The Power of Promotion

For over 100 years, the Daily Mail has placed value in the power of promotion. From its very first sold-out issue, we have understood how important promotion is to driving circulation. That’s why we put exhaustive time and effort into honing and perfecting the right marketing strategy for the Daily Mail, making promotions a key part of our marketing mix. In fact, almost 90% of our regular readers agree that they have taken advantage of a Daily Mail promotion in the last 12 months. From sampling opportunities to loyalty programs, our promotions are vital building blocks for our success and for that of our advertisers.
Source: NRS January - June 2008. ABC January - June 2008