The Daily Mail currently circulates over 2.3 million copies a day and is ready by 5.2 million readers making our newspaper
the second highest circulating daily newspaper in the UK.
A family paper with a strong female readership, it has won many awards for editorial flair, outstanding reporting,
design and print quality. The circulation of the Saturday edition of the Daily Mail is in excess of 3.1 million and
has a readership of over 6.1 million.
Circulation History
Our investment in editorial sections and promotions are two of
the key reasons why our circulation and readership consistently outperform most other national newspapers. Over the last 10 years we are one of only three daily national newspapers to have increased circulation. Click here to see all daily national circulation for the past 10 years.
Coming soon Daily Mail Timeline
Monday - Lifestyle
Published every Monday, Lifestyle is a brilliant section for every woman
(which every man will want to peek at). It's a contemporary magazine format in a newspaper environment, with bite-sized features on fashion, beauty, style and shopping that no woman will want to miss. Since its launch in November 2004, Lifestyle has been instrumental in driving circulation on a Monday. Return to top of page
Click on image above to see Lifestyle Editorial
Tuesday - Good Health
The most respected health section on the market today. Good Health is written by experts who understand the latest health issues. Good Health covers all aspects of healthcare, including new treatments and health related innovations. It is the essential reference diary for doctors and patients alike who want to be kept up to date on the fast changing healthcare market. Return to top of page
Click on image above to see Good Health Editorial
Wednesday - Money Mail
The longest running Personal Finance section has provided sound financial advice to readers of all ages and walks of life for the last 35 years. Whilst maintaining its campaigning stance for consumers' rights, Money Mail continues to provide the latest advice on all aspects of Personal Finance encompassing Savings & Investments, Mortgages, Taxation, Pensions & Insurance. Features include Fund Watch, the 'Dear Margaret' letters page, Stock Watch, Small Business Focus and Tony Hazell's 'Last Word' as well as incisive and up to the minute news and views. Additionally each month there are extended features addressing other diverse issues such as Investment trusts, tax planning, corporate bonds and Internet banking. Money Mail is the authoritative Personal Finance section. Return to top of page
Click on image above to see Money Mail Editorial
Thursday - Femail
This 16-page feature is at the cutting edge of Fashion, style and beauty. Female includes anything that concerns our Female readers. Regular features include cover story - reporting on real like dramas, BodyTalk - giving hints and ideas on how to pamper yourself and personality interviews. We have created the complete section for Female readers - women dare not miss it. Return to top of page
Click on image above to see Femail Editorial
Friday - It's Friday!
Is Britain's brightest guide to the weekend highlighting the theatre, culture, arts and all that's best in entertainment. With Baz Bamigboye and his own brand of hot gossip, Christopher Tookey on this week's new film releases and Adrian Thrills illuminating the concert, rock and pop scene with gig guides and album releases - It's Friday offers something for everyone! Return to top of page
Click on image above to see It's Friday Editorial
Saturday - TravelMail
This excellent section covers up to 19 pages of the most interesting, informative holiday and travel news written by our expert team. All aspects of travel are included, from cruising to cycling, long weekends at home and abroad, family holidays as well as more exotic destinations. Each feature is accompanied by invaluable 'Travel Facts' detailing flights, recommended operators and approximate costs providing both practical and inspirational advice for our millions of devoted readers.
Saturday - Weekend Magazine
All this and Weekend Magazine too! The Saturday package includes regular features ranging from personality profiles, cookery, wine, gardening, and much, much more. Combined with the most comprehensive television pages, the whole package makes Weekend unmissable! Return to top of page
Click on image above for TravelMail Editorial
Click on image above to see Weekend Magazine Editorial
Promotions
Driving circulation is extremely important to The Daily Mail. A great deal of time and effort is put into devising the right marketing strategy for the newspaper. Promotions are a key aspect of our marketing mix. They create sampling opportunities for new readers and reward the loyalty of long-term customers - both vital building blocks for long term sales growth.
Our readers agree as almost 90% of our regular readers have taken advantage of a Daily Mail promotion in the last 12 months.
The World at War
Our recent promotion, the World at War is a DVD series enabling our millions of readers the opportunity to relive a gripping and life changing period of world history. Promoted in-paper and via network TV this promotion has been expanded due to unprecedented demand, once again demonstrating the unique relationship Daily Mail readers have with their newspaper. Return to top of page
Click on image above to see Promotions Editorial
Click on image above to see The World at War Editorial
Daily Mail readers respond through editorial campaigns, promotions and our many classified categories. To find out how you can advertise go to the relevant section
on the Contact us page. Return to top of page
