The price is right

The latest ABC figures are out and despite increasing our cover price by 5p to 50p in April, the Daily Mail still managed to outperform the overall press market. Our circulation rose by more than 1% year on year. Meanwhile the Express, who have heavily publicised the fact that the Daily Mail cover price has risen have failed to make any impact whatsoever. Year on year the Express continued their historical decline with circulation falling by -4%, one of the worst performances of any newspaper. In Scotland the Daily Mail also outperformed the market adding almost 2,000 extra copy sales year on year.

For a full set of ABC figures please click here.

ACE predicts boom in UK cruisers

According to the Association of Cruise Experts, the number of cruise passengers from the UK could treble in the next five years. 33% of consumers surveyed in a study commissioned by the association said they would consider taking a cruise in the next five years, although only 11% had taken a cruise in the last five years. The research found that facilities were the most important factor when customers were choosing a shop, followed by ports of call.

Another Great Advertising Incentive

April marks another great Mail promotion. Starting on Saturday 12th April, the Daily Mail and The Mail on Sunday are giving away a series of the greatest ever British war films. The DVD giveaway includes The Heroes of Telemark, starring Kirk Douglas and the epic romantic drama, A Matter of Life and Death. The promotion is running for two weeks and continues the Mail's investment in ensuring its circulation remains unrivalled by any other quality or mid-market newspaper.

March circulation figures

March’s ABC data has been released and once again the Daily Mail’s circulation out performed all other quality and mid-market press. In fact, circulation grew by almost 1% to 2,308,325 copies month-on-month, against an overall daily market which grew by 0.3%.

Like-for-like, the Daily Mail sold an extra 1.6 million copies per day versus the Daily Express and 1.4 million copies versus our nearest quality title, the Daily Telegraph.

Increase in readership sees Daily Mail outperform the market

The latest NRS readership results are in. Britain’s national daily newspapers reported an overall decline in readership of almost 2% year on year for the last six months of 2007. The Daily Mail saw a 1.2% upturn year on year, taking our readership to 5.4 million. On a Saturday our readership rose by 65,000 to over 6.4 million readers. To put this performance into context some of our competitors saw catastrophic losses. The Daily Telegraph lost 185,000 readers, The Times 70,000 and the Sunday Times a somewhat mind blowing 596,000 readers!

Daily Mail market share hits all time high

The Daily Mail has once again outperformed the national daily newspaper market!

For July - December 2007 the Daily Mail sold an average of 2.4 million copies and on a Saturday our circulation was    3.1 million. This has lead to a further increase in market share; currently the Daily Mail has 22% market share of the daily newspaper market. This is an all time high and means of every five newspapers bought, at least one will be a Daily Mail!

Click here for national daily circulations

The Mail on Sunday Upgrades

On Sunday 13th January The Mail on Sunday launched a new lifestyle section called The Mail on Sunday 2.

Easy to read and navigate, The Mail on Sunday 2 includes Review, Health, Property, Travel and The Critics. Along with The Mail on Sunday, You and Live, Managing Director Stephen Miron describes the new package as "a very neat proposition".

For information on advertising options:

Overseas Travel contact Liz Sullivan on 020 7938 6435

UK Travel contact Peter Marshall on 020 7938 7386

Regional Circulation

The Daily Mail consistently outsells both national and regional press across England, Scotland and Wales.  Daily Mail Classified is therefore a lucrative advertising platform to reach readers both locally and nationally. 

Click on the image to see the circulation for the Daily Mail versus regional press across the UK.

Daily Mail Promotions 2007

Royal Doulton, the Dream Cottage, the World at War and Attenborough. Daily Mail promotions are there to reward loyal readers and to encourage sampling.

Without a doubt our promotions are the most successful of any newspaper group with legendary response from our readers. This year has seen the Daily Mail continue to lead the way. Consistently supported by network TV promotion, the actual average uplifts are quite staggering! Click on the image for an overview of the success of these ground breaking promotions.

44 Minutes of pleasure

The myth of the flicker is over. New figures released indicate that readers spend on average 40 minutes reading a weekday newspaper.
These figures were generated when ‘time spent reading’ was added to the NRS (National Readership Survey) questionnaire in January.
The first release of the data helps confirm that in such a media heavy environment and with increasingly busy lifestyles, consumers are still committing substantial time to their newspaper.
This is very true for Daily Mail readers who spend a more than average 44 minutes divulging in the stories and articles that make the paper such a popular choice for consumers.

Marketing spend predicted to grow despite financial turmoil

The IPA Bellwether report suggested that business conditions remained largely favourable in Q3. The Bellwether report also suggested that marketing budgets were revised up sharply for the third successive quarter in Q3, with record rises seen for main media advertising. (Newspapers, TV etc). Direct Marketing was the only category to see a reduction in budgets with the reduction blamed on cost cutting and the reallocation of spend to other media.

DVD giveaway nets Mail 2.8 million circulation boost

The Daily Mail's World at War DVD giveaway led to an unprecedented circulation boost of 2.8 million copies.The promotion ran for three weeks and involved 20 DVDs. Alex Bartman, Head of Promotions said, "It was a spectacular success by every measure, the great joy of marketing the Daily Mail is the great responsive nature of our readers, from DVDs through to classified advertising."

Mail on Sunday in film first

The Mail on Sunday gave away a new, as-yet unreleased British film - The Riddle - on DVD with its 16 September 2007 issue, and has claimed that its minimum 2.5 million circulation gave The Mail on Sunday the highest opening day audience of any British film to date.

Boom in number of Britons owning a house abroad

According to a report by foreign exchange company Moneycorp, the number of Britons owning a house abroad could rise to record levels in 2007. The company forecasts a surge in overseas property purchases in the autumn. This is because more and more Britons are returning from their summer holiday having found their dream home in the sun.

Between 2004 and 2006, the number of people owning a second home overseas increased from 550,000 to 800,000.

First-time buyers are also increasingly looking to purchase homes in other countries as they give up on the idea of buying in the UK. A study by National Savings & Investments found that 84% of 18 to 24-year-olds believe buying abroad is a more realistic option than buying at home.

Mail website second behind Guardian

Daily Mail and Mail on Sunday website MailOnline recorded 11,865,039 unique visitors according to ABCe figures for July 2007, making it the second most popular newspaper site behind Guardian Unlimited.

Cost of cruising from UK ports to tumble