Scottish Daily Mail

Newspaper History

The Scottish edition of the Daily Mail was launched in 1995, offering a newspaper which prioritises Scottish news and sport whilst still providing both news from the UK and around the world. Edited by Chris Williams, former editor at the Daily Express, the paper has won many awards for editorial flair, outstanding reporting, design and print quality.

Quote from the Editor

“The Scottish Daily Mail is one of our nation's great success stories of the last decade. From a tiny readership back in 1995, we have grown to become a giant among Scottish newspapers. We have overtaken both the Scotsman's and Herald's circulation and outsell the two put together. We have also left the once-great Express in our wake. I think the Scottish Daily Mail can now claim to be the country's top quality newspaper”.

Chris Williams, Editor.

Circulation History

The popularity of the Daily Mail has ensured that our circulation has consistently grown over the last decade. Daily, the newspaper circulates 125,000 copies reaching 333,000 readers. On a Saturday, circulation increases to almost 165,000 copies reaching an impressive 397,000 adults. The Daily Mail is avidly read all over the country, with 72% of readers reading no other newspaper.

Click here to see all Scottish Daily Mail national circulation for the past 10 years.

Click here to see a breakdown of the readership by region.

Monday - Lifestyle

Lifestyle is a brilliant section for every woman (which every man will want to peek at). It's a contemporary magazine format in a newspaper environment, with bite-sized features on fashion, beauty, style and shopping that no woman will want to miss. Since its launch in November 2004, Lifestyle has been instrumental in driving Monday circulation.

Tuesday - Good Health

The most respected health section on the market today, Good Health is written by experts who understand the latest health issues. Good Health covers all aspects of healthcare, including new treatments and health related innovations. It is the essential reference diary for doctors and patients alike who want to be kept up to date on the fast changing healthcare market.

Wednesday - Money Mail

The longest running Personal Finance section has provided sound financial advice to readers of all ages and walks of life for the last 35 years. Whilst maintaining its campaigning stance for consumers' rights, Money Mail continues to provide the latest advice on all aspects of Personal Finance encompassing Savings & Investments, Mortgages, Taxation, Pensions & Insurance.

Thursday - Femail

This 16-page feature is at the cutting edge of fashion, style and beauty and includes anything that concerns our female readers. Regular features include cover story - reporting on real life dramas, BodyTalk - giving hints and ideas on how to pamper yourself and personality interviews. We have created the complete section for female readers - Women dare not miss it.

Friday - It's Friday!

It's Britain's brightest guide to the weekend highlighting the theatre, culture, arts and all that's best in entertainment. With Baz Bamigboye and his own brand of hot gossip, Christopher Tookey on this week's new film releases and Adrian Thrills illuminating the concert, rock and pop scene with gig guides and album releases. It's Friday offers something for everyone!

Saturday - TravelMail

This excellent section covers up to 25 pages of the most interesting and informative holiday and travel news written by our expert team. All aspects of travel are included, from cruising to cycling, long weekends at home and abroad, family holidays as well as more exotic destinations. TravelMail provides both practical and inspirational advice for our millions of devoted readers.

Saturday - Weekend Magazine

All this and Weekend Magazine too! The Saturday package includes regular features ranging from personality profiles, cookery, wine, gardening, and much, much more. Combined with the most comprehensive television pages, the whole package makes Weekend unmissable!

Promotions

Driving circulation is extremely important to The Daily Mail and a great deal of time and investment is put into devising the right marketing strategy for the newspaper. Promotions are a key aspect of our marketing mix. They create sampling opportunities for new readers and reward our loyal long-term readers - both vital building blocks for long term sales growth.

Our readers agree as almost 90% of our regular readers have taken advantage of a Daily Mail promotion in the last 12 months. This is why we are unrivalled by any other quality newspaper.

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